Why is SEO important for your small business?

SEO or (search engine optimization) is often overlooked by small businesses because they think they need a large budget and a lot of knowledge in this area. But it’s much easier than that. Organic SEO is actually pretty simple – it’s all about fresh content eg. recent news and/or industry specific blogs.

So, What can SEO do for my business?

SEO can help your business to be seen. Put simply it can help potential customers to find you via a search engine. With most businesses concentrating their efforts on social media, you can get ahead by boosting your Google rankings through a solid organic SEO plan.


SEO helps with business growth

Increased traffic to your website through SEO can help with business growth. The more people you can get to your site the more likely you will be in converting them into customers. Remember that content needs to be relevant, helpful and meaningful to your customers. (See lead generation)

 

Lil Creative tip: Put together a content plan with helpful articles for your customers.

 

SEO helps with lead generation (new potential customers)

There are many people out there on the internet that don’t use social media. They turn to trusty Google to find what they are looking for. Potential new customers are searching for a business like yours as we speak. How will you stand out from the crowd? The answer is SEO.

 

Lil Creative tip: think about what your customer might be searching for and include this in your content. Search keywords are what drive customers to your site.

SEO helps to nurture your customer relationship

Leading people to your website will help them get to know who you really are. Your branding, web design (internal link) and carefully curated content will come in to its own, allowing your customers to get a ‘feel’ for your business story. Setting you apart from your competitors and providing value. Frequent updates to your site also help with nurturing your customer relationship, creating trust in you.

 

Lil Creative tip: make sure your brand voice is consistent across your website and that the content you create tells your story.

 

SEO can give you long lasting results

Have you ever thought about how long your content lasts on social media? Well, it’s not long. Sure it stays there on your profile forever unless you delete it, buts its impact really only lasts up to 12 hours. SEO focused content, on the other hand, can give you long lasting results. A blog piece you published a few years back might just match someone’s search results. The more you publish and the more frequently you make changes to your content the higher your website is ranked. These long lasting results will make sure that your site is appearing more often for searchers.

 

Lil Creative tip: focus your content on your customer. If you know what they want, then you can tailor your content to their searches.

 

SEO doesn’t have to be a minefield, it really is about thinking about what your customer wants and making sure it’s there for them when they search for it. Creating a solid content marketing plan can help you to spread your marketing efforts across your website as well as your social platforms. Quality, consistent content updates improve your SEO and help grow your business. It really is that simple. 

#designtip – your customers journey through your website is important, think about how you can make it easier for them to find what they are looking for and for it to lead to an email in your inbox. 

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