Search Engine Optimisation (SEO)
When a potential customer needs a product or service, they’ll probably start with the search engine of their choice. This is where some first class SEO comes into play.
A simple and effective digital marketing strategy starts with optimising your content. By doing this, you’re increasing the chances of getting more visitors to your website. How? Because Google looks favourably on optimised content, it will push your website to the top of the search results page, giving it the lion’s share of views. The more traffic your site gets, the more sales you’ll make.
How to Optimise your Content
Your CONTENT should be entertaining, engaging and meaningful. Never write for the sake of it; Google will catch on quickly and your search rankings will suffer.
#designtip – make your website more visible with well-thought-out blog articles that reflect the interests and needs of potential customers.
KEYWORDS are the building blocks of your content. To better understand your target market and produce optimised content, research what people are searching for and the words and phrases they use when doing so. When you have these keywords and phrases, insert them into your content in a natural and engaging manner. Don’t be tempted to squash in as many keywords as you can; again, Google will not like it.
#designtip – there are some effective online tools that can help you source suitable keywords and phrases for your content; Moz and Semrush are two to consider.
Social Media Presence
Social media marketing is a crucial part of your sales funnel, as it’s one of the first places consumers will discover your brand. You can achieve this with a mix of organic content and paid advertisements. There are a number of ways to get on top of your social media game.
Your brand message, values and tone of voice should feature consistently throughout all of your social media marketing. This approach will help you reach your target market and build brand recognition.
Make sure you’re targeting the right audience on the right platform – do you have an ideal customer persona? With this data, you’ll avoid wasting time posting content on the wrong social media platforms.
#designtip – to create a customer persona, jot down the following:
- where they live;
- likes and dislikes;
- family status;
- the problems they face.
With this information, you can put yourself in their shoes, gauge the social media platforms they frequent, where they shop, and how you can reach them successfully.
Call To Action
This could be a link to your website from a Facebook post, an invitation to sign up for your newsletter, or a request for a review. Not every social media post needs to sell a product, but it should encourage browsers to engage with the next stage of the sales funnel.
#designtip – review your current online content for calls to action.