Spurrett Bespoke Opticians

Brand   |   Digital   |   Marketing  |  Print

Spurrett Bespoke Opticians is committed to providing personalised eyewear solutions that cater to the unique needs of each customer. Having been a prominent fixture on Kendal High Street for over 15 years, in 2020 they recognised the importance of refreshing their brand to connect more effectively with their clientele.

To achieve this, they engaged Lil Creative Studio to update their brand identity. We began by reimagining their logo, incorporating contemporary sans-serif and handwritten fonts for a modern touch. Additionally, we introduced a new strapline to emphasise their bespoke services. To enhance the brand’s appeal, we developed a series of supporting graphics featuring faces adorned with glasses tailored to suit individual styles.

The new branding has since been applied across various marketing and promotional materials, allowing us to use the face graphics in creative and engaging ways. This includes adding a humorous touch to some of the marketing literature, making it relatable and memorable. A new website is currently under development and will be launched shortly, further expanding the brand’s reach and impact in the community.

www.spurrettopticians.co.uk

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