Sam Yarwood is a specialist in strength and conditioning for outdoor athletes, and personal fitness training for busy people. It is his mission to provide highly personalised, evidence-driven training and coaching to athletes and non-athletes alike. He blends his own athletic-, scientific-, life- and career-experience to help people meet their own sporting, health and life goals as enjoyably, efficiently, effectively and sustainably as possible.

Sam grew up in Cumbria and currently resides in the Peak District. Mountains and the outdoor pursuits they offer; such as climbing, cycling, snowboarding and hiking, are fundamental to who Sam is. Sam wanted a logo that connected to this as well as appealing to his like-minded clients.

The brief for his website was for a clean information based website, but one that reflected his science and evidence based approach to fitness. In his past life Sam has been both a scientific researcher and a medical writer, and approaches fitness with the same understanding of body health.

‘I believe in a calm, simple, low-profile life. You live simple, you train hard, and live an honest life. Then you are free.’ – Eluid Kipchoge

‘Above & beyond’

– Sam Yarwood