Earnse

Brand   |   Digital

Earnse is a new community destination on Walney Island in Barrow, designed to enable local communities engage more with nature through play, learning and shared experiences. With a vision to connect residents and visitors to the area’s extraordinary natural heritage, Earnse is helping nurture healthier, more resilient communities.

We created a flexible brand identity with six logo variations for its different areas — café, beach school, gardens, play, camping and community — all united by one cohesive visual language. Friendly, action-based messaging (eat at Earnse, learn at Earnse, grow at Earnse) ensures the brand invites participation and makes Earnse’s mission clear, consistent and engaging across every touchpoint.

Alongside the logos, we designed a suite of illustrative icons for each area. These elements are now being rolled out across signage, play equipment and more, helping bring the Earnse experience to life.

We’ve also been commissioned to design and build the Earnse website, which is currently in development and due to launch in 2026.

The Earnse brand identity displayed over a landscape photograph of Earnse bay
lose-up of multicoloured pebbles on Earnse Beach, part of the Earnse brand design visuals
Mockup of postcards featuring Earnse Bay photographs and brand logo variations — ‘Grow at Earnse’ for the community garden and ‘Stay at Earnse’ for the camping area
Fold-out square brochure showcasing items children can discover along Earnse Beach
Earnse Beach School logo variation on an orange background, featuring icons jellyfish, shells, crabs, a finishing net, and magnifying glass to represent children’s experiences at the beach school
Directional signs at Earnse featuring two squares — an icon on one side and the area with an arrow on the other — pointing to the Beach School, Earnse Café, and Wild Garden as part of the Earnse brand design
Colourful round badges with illustrated icons created for the Earnse brand design extension
Two variations of the Earnse brand design logo displayed over a blurred landscape background
Photograph of Earnse Bay at sunset with wide sandy beach, ocean waves and stormy sky
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