Active Cumbria
Brand | Print
Improving lives through physical activity
Active Cumbria is part of a network of 43 Active Partnerships across England. Their mission is to work with a variety of organisations to increase participation in physical activity and sport throughout Cumbria and surrounding area.
In 2024, Lil Creative Studio was engaged to support Active Cumbria with their ongoing design needs. Our first task was refreshing the brand. After consultation, it was decided to retain the original logo but update the brand’s color palette. The previous combination of grey and orange was found to lack accessibility. To address this, we introduced a rich navy blue and light blue to complement their identifying orange, along with a full color suite for both corporate and client-facing design work.
Given that many of Active Cumbria’s projects have short lifespans, the rebrand is being rolled out gradually. This approach allows existing projects to evolve and blend the old and new branding, while ensuring all future literature and designs consistently reflect the updated identity.
