Spurrett Bespoke Opticians were first established in 1978 in Blackburn and have been a fixture on Kendal High Street for over 15 years. During 2020 they felt it was time to refresh their brand and to appeal to a changing audience.

At first glance the rebrand for Spurrett Bespoke Opticians is not that dissimilar to the original. However, if you look at little deeper there is a range of changes.

1. They most often use the logo on the grey background, so we have made that the primary logotype.
2. We refreshed the typography to use contemporary sans-serif and handwritten fonts.
3. A strapline was introduced to highlight their bespoke services.
4. We introduced graphics of people wearing glasses for a personal feel.

Small changes can make a big difference to how you position yourself as a company, and how you present yourself as a business.

Currently the new branding can be seen on business stationary (including emails) and shopping bags. It will be rolled out to marketing literature and the website shortly.