How do you solve the dilemma of two businesses within one identity? This was the problem we had to solve for the brand identity of SH Massage Therapy.

Siona has two hats in her business. Whilst they may overlap they are very distinct components of what she does. Firstly Siona is a Sports & Relaxation Massage Therapist. Secondly she is a Pain & Health Consultant specialising in back pain. The brand identity for SH Massage Therapy needed to define these two parts.

Using the key message for Siona’s business, which is body balance, we based her logo on the Yin Yang symbol which doubles up as the S in Siona’s name.