Website Design for Kendal based security company Scortec Systems Limited. The brief was to take their five year old, one page website and bring it up-to-date. They required the emphasis of the website to be on their reputation as a creditable security supplier in the South Lakes.

The key to answering their brief was colour. The old website used bright, fluorescent colours which did not convey assurance and protection. By updating the logo we were able to bring in darker blues to give potential customers confidence in Scortec as a trusted security supplier.

Colour plays a very important role in branding. If your brand colours are wrong they can have a detrimental effect on your business. Blue is a primary colour to which we associate trust, wisdom, intelligence, sadness, calmness and spirituality.

Light Blue is friendly, refreshing and tranquil; whilst Dark Blue represents knowledge, power and stability. Blue is most often used for B2B businesses, or businesses involved in technology, security or the health industries. You can read more about the importance of brand colours for your business in my #designtips.

 

I asked Claire at Lil Creative Studio to help me update my website after she was recommended by a client. From the start it was straight forward and re-assuring. Lines of communication were very good and any questions or queries answered within 24hrs. I would highly recommend Lil Creative Studio for any website or design work.

 

– Graham Kinley