Lotsalove buys and sells preloved children’s clothes. The founder of the business has spent 25 years in fashion retail; and like many has seen the need to recycle clothing just like we do with paper, plastic, glass and cardboard.

Children grow quickly and their clothing often has a lot of life left. That lifespan can be extended by becoming part of a more sustainable way of shopping. Buying preloved is a win, win solution. It saves money, prevents clothes going to landfill and supports small businesses.

The brief for Lotsalove was for a childlike, friendly and approachable brand identity that acknowledged its sustainable stance. But most of all the founder wanted the brand to say ‘quality’. Whilst the clothing is preloved, all items have gone through a rigorous inspection process to make sure they are in excellent condition.

The Lotsalove target market is young mothers with children under the age of 14, so the design of the website puts the mobile experience first with a quick and easy to use brightly coloured interface.