The Jook Joint was first, and foremost about the music. Live jazz and blues, and a dance floor full of people rejoicing in the sound. The client wanted a no nonsense brand identity, but one that reflected the soul of the bar. The final identity was a word mark, a a stylised text logo that represented the Jook Joint. An existing font was redesigned to create a custom logo specifically for the bar.

  • Client

    Jook Joint

  • Project

    Brand Identity

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