Francis Scott Trust
Brand | Print
Supporting young people in Cumbria and Lancaster
The Francis Scott Trust has been awarding grants to charitable organizations in Cumbria and North Lancashire since 1963. In 2022, the board decided it was time for a brand refresh to align more effectively with modern marketing.
Lil Creative Studio was brought in to lead the rebranding effort. The process began with an in-depth exploration of the Trust’s purpose, values, and core audience. One of the key findings was that the original name, “Francis C Scott Charitable Trust,” was too long and cumbersome for use on social media.
We then moved on to the brand design, developing both modern and traditional concepts. While we explored graphic shapes and illustrations for a contemporary feel, it was the photographic-led, traditional approach that best aligned with the Trust’s ethos.
The final stage involved applying the new brand across multiple platforms, ensuring consistency across in-house documents and external marketing materials. Since the Trust lacked a robust photographic library, a plan was implemented to capture images of their supported projects over time.
Francis Scott Trust is the first of a rebrand of a family of Trusts. Please see Frieda Scott Trust.
